Once upon a time, perfumes were :

Religious

Kyphi, to honor gods
Magi perfumes
Avicenna

therapeutic

The perfumes of King David (perfumers doctors)
“Jardins de santé” by Blessed Hildegard of Bingen

innovative

Jicky (first synthetic molecule, by Guerlain)
Jardins d’Aladin (first natural fragrance without allergens, by Nicolas Danila)